Ignore The Myths: You Can Rank Yourself

This chart shows the ranking position over the last 90 days. This customer is currently ranking top-5 everyday for the month of January but shows an average ranking of 34.7. That's due to a rocky start but a stellar finish.
This chart shows the ranking position over the last 90 days. This customer is currently ranking top-5 everyday for the month of January but shows an average ranking of 34.7. That’s due to a rocky start but a stellar finish.

Ranking on Google: 101

Have you attempted to create your own business in the last 3-5 years? If so, you’re probably familiar with the importance of ranking on Google. At it’s basic core, Google is a massive filing cabinet that catalogs each website, analyzes them and ranks them according to the browsers intended search. It uses a complex algorithm designed to search through the online muck and find the optimal search results for each user. It’s daunting in scale but actually makes a lot of sense for you and me.

In order to rank in Google you have to understand one very basic principle: Google reads your website and matches you with a users search request. Simple as that. Don’t believe me – read it for yourself. Google tells us exactly what they are looking for. Our job is to ensure that we play in their sandbox and give the search engine what its is asking for.

This snapshot gives insight over the past month of this customer's search rankings. It includes their clicks (blue line) & Average Ranking Position (green line). As you can imagine, it's a little cold in February so the search volume for new pools is a little low. However, this customer made the investment in our marketing services. As the weather begins to warm up and the search volume increases, they are in the perfect position to capture a large share of business!
This snapshot gives insight over the past month of this customer’s search rankings. It includes their clicks (blue line) & Average Ranking Position (green line). As you can imagine, it’s a little cold in February so the search volume for new pools is a little low. However, this customer made the investment in our marketing services. As the weather begins to warm up and the search volume increases, they are in the perfect position to capture a large share of business!

Content is King

Taking this Google 101 Rule to the next level, what does this really mean? All Google is looking for is Content. Raw, unique, undiluted and genuine content.

For my readers, this may help ease the tension or it may make the palms sweat. If you’ve been online for several years and have paid SEO or PPC companies countless marketing funds to rank your website, but not adding content, you may have been doing it wrong all along.

Take the above image as our example. I created this website in November of 2017. This customer branched out on his own to start his own pool construction business in Dallas, TX. Dallas is a very saturated pool market with lots of competition. Luckily he is a fiberglass pool installer so he is more unique than your average concrete builder. Regardless there are 10-15 serious fiberglass competitors in his area and we needed to rank him quickly. Spring is optimal selling season for new pool construction so we only had 2-3 months to play with.

Attacking the rankings at the most basic level we created a strategy of writing content. One article a week. Week after week. Our articles ranged from 500-1000 words in length and covered various topics from Pool Shapes, Water Features, Negative Edges, Pool Equipment & Installation Techniques. There was some technical jargon but we overall smoothed the surface of what his company did and told Google, over and over in our weekly articles.

We did not need to pay for some expensive SEO or PPC service. Google knew what we were doing by reading our content using their robotic Crawlers. These crawlers run across every web page at various rates. Websites that generate new, regular content get the privilege of hosting a crawler on a regular basis. On the flip side, websites that are static are indexed by Google as static and have to request for their page to be re-crawled in the Google Search Console anytime new content is added.

Check out this website for yourself: Fiberglass Pool Guyz

Once Google understands your business and you feed it fresh content on a regular basis, you begin to rank. What this means is greater Search Exposure. Your website and its related articles will be found in the Organic Search Listing & Maps. It's Google's reward for your regular contributions!
Once Google understands your business and you feed it fresh content on a regular basis, you begin to rank. What this means is greater Search Exposure. Your website and its related articles will be found in the Organic Search Listing & Maps. It’s Google’s reward for your regular contributions!

Setting a Simple Strategy

Setting goals is important for any business. Creating a Marketing Strategy, therefore, is paramount for increasing brand awareness in any marketplace. My encouragement to any business owner is that you can start at any point in time. There is never a time where its too late to change your strategy and start new.

Our primary objective this this: start writing content & never stop writing. Google desires to learn more about the world around it. The more you tell it about who you are, what you do and your business the higher you will rank. The trap, and there is only one trap, is to write for your audience & NOT the search engine. You know the search engines are out there reading your content but you don’t want to write for the search engines (makes sense right?).

This sounds like a bunch of gibberish but its fairly simple. Google desires unique, fresh & genuine content for its readers. You supply the content and Google moves you up as a reward – it wants you to be found and will help you once you understand its language.

Where Do You Currently Stand?

I would love to get involved and identify where your website rankings currently stand. In fact, I am willing to do a free audit of your website in the Google Search Console and can create a report with action steps to help you increase your rankings. After all, isn’t it our job in business to Adapt to the Marketplace? 

Our world is ever changing, so figuring out how to stand out and drives sales is paramount to any business. I love educating others and providing insight on how to get results. Let’s partner together and you’ll see for yourself how simple and effective this marketing process is!